The storefront of your business is often the very first impression that a customer will receive about your company. It follows, therefore, that your storefront should accurately communicate the style and feel of your business. When deciding how exactly to present your business through your storefront windows, it's important to decide exactly what kind of glass will best fit your needs.
Here are four common options that can turn the front of your store from typical and bland to eye-catching and memorable.
Frosted Glass
Frosted glass utilizes many advantages of different types of glass, which gives it the versatility and flexibility to be used with a variety of situations and styles. For one thing, the translucence of frosted glass allows natural light to enter the inside space, without the glare and piercing rays that enter through transparent glass.
This translucence also makes it difficult for people outside to look in. This could be an advantage or disadvantage, depending on the circumstance. For instance, if you want potential customers to be able to see window displays or other merchandise, frosted glass is likely not the right option. However, if you desire some privacy for your clients who have entered the business space, frosted glass is optimal.
Colored Glass
In general, many people associate colored glass, or stained glass, with ancient churches and old architectural designs. Although this has generally been the way that colored glass has been used in the past, there has been a recent upswing in its usage within artwork, businesses, and even homes.
Utilizing colored glass in your storefront is a surefire way to ensure that your business will be remembered. The eyes of all who pass will be irresistibly drawn to the brightness and novelty of the interesting design.
This type of glass can be utilized with many different styles, from bouncy and dynamic to classy and dignified. The uniqueness and versatility of colored glass makes it a tempting option for the windows of any business storefront.
Tinted Glass
A common option for storefront windows is tinted glass. This type of glass provides protection from glares, direct sunlight, and harmful UV rays. Not only does this option protect the clients who enter your business, it also shields fabric and furniture from sunlight, which can easily fade and discolor when exposed directly.
Like frosted glass, tinted windows also offer a certain degree of privacy to clients who enter the business. However, tints can be adjusted so that clients can partially see through the glass, allowing them to get a glimpse of the interior of the business. This can be a huge advantage, especially if you have a particularly chic or well-designed interior.
Transparent Glass
While transparent glass is certainly the most classic option for storefront glass, you can spice it up to better catch people's attention. Add paint and decals to communicate logos, designs, and the name or purpose of your business. Interesting window displays can be set up to allow customers a glimpse of what you're all about, sparking their curiosity and bringing them inside to see more.
Transparent glass has many advantages. For example, this type of glass allows the most light in, which creates a natural, beautiful lighting experience. On the flip side, however, allowing this amount of light to come in can also make it more difficult to keep your store or business cool.
Countermeasures can be employed such as shades or curtains, but these can sometimes offset many of the advantages that transparent glass has to offer.
Whichever type of glass you choose, make sure you consult a professional for
installation suggestions and assistance. While the decision about how to best present your business may seem scary, don't stress yourself out about it too much. If the glass of your storefront catches the eye of a passerby in one way or another, then their curiosity will be sparked.
